MacWorld gathering abandoned
In a surprise move, Apple said that it is to abandon its Annual Tech gathering Macworld after this January’s event. Meanwhile, the fact that the keynote address will not be given by the CEO Steve Jobs, has reignited speculation about his health, following Cancer four years ago. Concern was raised earlier this year when Mr Jobs appeared at the firm’s developer conference looking gaunt. Apple spokesman Steve Dowling refused to discuss the issue and said shows like MacWorld were no longer relevant.
“Apple is steadily scaling back on trade shows and in recent years, is reaching more people in more ways than ever before”, Mr Dowling said to a news channel.
“Every week 3.5 million people visit our Retail Stores. And like many companies, trade shows are a minor part of how Apple reaches its customers”.
Mr Dowling also said that as the company had scaled back on such shows, it had ramped up stand-alone launch events like the September Ipod launch event seen by millions of people in the Internet.
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