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It was a good day for newspaper Websites when Mercedes-Benz USA introduced its updated E-Class cars this summer. Mercedes bought out the ad space on the home pages of The Washington Post, The Wall Street Journal and The New York Times, and had those sites create special 3-D ads for them, at an estimated cost of $100,000 a site.

The days after were not as good. While Mercedes was happy with the newspaper sites’ performance, it shifted money to cheaper, more tightly aimed ads bought through networks, which include bundle ad space from many websites. When Mercedes advertises its more basic models next year, it will largely avoid newspaper Websites and rely on networks. That lets Mercedes “be very targeted and efficient with our dollars,” said BethLange, digital media specialist for Mercedes-Benz USA.

But that also explains why newspaper sites are not holding on to ad dollars, even while overall Internet advertising is creeping back. Newspaper sites are the patent-leather stilettos of the online world; they get used for special occasions, but other shoes get much more daily wear. The beneficiaries of this behavior are networks and exchanges like AOL and DoubleClick Ad Exchange from Google, which dominate the buying and selling of extra space. At non-newspaper sites like Yahoo and Google, revenue from display advertising - the image-based ads on Web pages - seems to be turning. Yahoo’s display revenue on its Web sites increased 2 per cent in the third quarter, though it was down from a year earlier.  However, display revenue increased at Google from a year earlier.

Overall, the Internet is the only advertising medium expected to grow this year in the United States, rising 9.2 per cent to $54.1 billion, according to figures released this month by Zenith Optimedia, a media service firm. Newspaper sites cannot seem to catch that wave.

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Finally, it seems like Jenson Button has got what he wanted - a pay rise after sealing his first drivers’ title at the Brazilian Grand Prix last weekend. With Brawn GP having no intention of parting ways with Button, it is believed that they have agreed to a £5 million pay rise for the champ. The contract negotiations will be sorted out before next month, reported The Times. And with Ross Brawn stating that Button is not going anywhere the rumour mills have been doused for the long time being.

The Briton has been linked to couple of top teams since securing his first world title. One of the rumours that made the rounds was of a British ‘Super Team’, featuring Button and Lewis Hamilton at McLaren, which was a possibility till the reports of Button getting a hike emerged. According to the reports, Button had taken a £5 million pay cut - to £3 million a year - to race for Brawn this season after former team Honda pulled out in December. He even paid for most of his flights and hotel bills en route to the top of the drivers’ championship.

When asked if he was 100 per cent sure that Button will stay, Brawn said: “You are never 100 per cent but I would say 99 per cent. Jenson’s obviously a great driver, so he has got to be a target. We want Jenson to stay in the team and I think we will find a solution.” Jenson had a contract with us. But that contract is not the salary of a world champion, not the salary of a team that is in much stronger position than it was 10 months ago. We are working with Jenson to find a balance between what we can afford and what he feels is fair for his status,” The Sun quoted Brawn, as saying.

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World’s largest chip maker Intel today on Wednesday said India is a great place for microprocessor design but remained non-committal on setting up a manufacturing base in the country. “We have a chip design centre in Bengaluru. Our server microprocessors are designed here and India is an important design centre and we hope to expand here over time. But we do not need any capacity addition. There are no current plans for any factory. But there are better prospects for software and and chip design,” Intel chief executive and president Paul Otellini said.

His comments come nearly two years after the company bypassed India for setting up a semiconductor manufacturing unit. In 2007, former Intel chairman Craig Barrett had said that the decision to overlook India was on account of the government’s delay in announcing a policy for the sector. Intel, which is betting big on WiMax broadband rollout in the country, also said India is not far behind others and the delay is conducting auction for WiMax spectrum would not cause any disruption.

“I do not think the delay in spectrum auction would cause much disruption. WiMax deployment worldwide is taking place for the past 12 months and at the worst India would be six months behind. Auction is going to take place in January and the rates (WiMax auction reserve price) seems reasonable. It is a tipping point. I think it is just right in terms of time,” Otellini said. Anticipating that corporate spending on personal computers could surge in 2010, he said, “There is a very good chance corporate spending on PCs will improve significantly in 2010 and PC sales will also grow next year. Emerging markets will grow faster than mature markets.”

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Netizens are upset with Facebook’s new feature that tells users they can communicate with their dead friends. The social networking site’s latest revamp saw an installation of an automatically-generated box which suggests the users to reconnect with people they have been out of touch for a long time.

However, fans are in dismay and think the feature is insensitive. Within a short span of time, dozens of users reported feeling distressed after the feature hinted they could get in touch with their close ones who had deceased. Now, more than 900,000 are campaigning against it by joining a group that demands the site to go “back to normal”.

One of the users of the site, Emma, revealed that the image of her deceased friend was on the page when she logged into the site. “Like many of his friends, I have not deleted his profile as that would feel wierd. I am sure thousands of Facebook users are in the same position,” Sky News quoted her as saying.

“When someone dies there does not seem to be much you can do about their profile. It would be nice to keep it as a memorial, but there is no way of acknowledging what has happened to that person,” Emma added.

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Some rich Germans have launched a petition to call for the resumption of a wealth tax to help the country bounce back from an economic crisis, because, as one said, he had “a lot of money I do not need.” The text, posted on the internet at www.appell-vermoegensabgabe.de has been signed by more than 40 people who want to convince the government of new re-elected Chancellor Angela  Merkel to raise their taxes. For retired doctor Dieter Kelmkuhl, 66, it is time the wealthy came to the aid of their country.

He reckons that if the 2.2 million Germans who have personal fortunes of more than $750,000 paid a tax of five percent this year and next, it would provide the state with 100 billion euros. Kelmkuhl got the idea when Berlin stumped up billions of euros to save banks and give the recession-hit economy a boost. “It made me mad to think that we suddenly found all this money for the banks, money that we did not have before for urgent programmes like education and the environment,” the left of centre weekly Die Zeit quoted him as saying.

The former doctor would like Germany to have its own version of the US group United for  Fair Economy (UFA), which includes around 700 wealthy US residents, according to the left-of-centre daily Tagesspiegel. His plan would see a five per cent tax for two years to fund specific projects followed by a reduction to one per cent, the level of the tax when it was abandoned in 1997. Germany still slaps a 25% levy on capital gains.

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It may not seem like it when commuters are shouting down their cell phones to the dismay of other passengers but most Americans believe there are unspoken rules about mobile phone etiquette. Checking emails, sending text messages and making telephone calls while in the company of others are definite breeches of mobile manners. Texting during a date is also strictly forbidden. But most people questioned in an online poll said that they would not be offended if they receive an electronic thank you, instead of a written note and 75 per cent had no objections to anyone using laptops, netbooks and cellphones in the bathroom.

‘Etiquette is first and foremost a question of awareness,” said author and etiquette expert Anna Post. But she described the results of the Harris Interactive Poll commissioned by Intel as “pretty surprising statistics.” Sixty-two per cent of the 2,625 adults who took part in the survey agreed that cell phones, laptops, netbooks and many other electronic devices have become a part of daily life. Also fifty-five per cent thought the demands of business mean people must stay connected, even if it involves taking a laptop on a holiday or answering a cell phone during a meal. But despite the need to be constantly connected and the general acceptance of the technology, people were more sensitive about technology abuses during holiday and religious activities.

Nearly 90 per cent of Americans think cell phone use is unacceptable during a religious service and 30 per cent admitted they would be offended if they received an online gift wish. But more than half revealed that they intended to send an electronic greeting card, instead of a traditional one. “These are issues about common sense,” said Dr Genevieve Bell, an ethnographer and director of Intel’s User Experience Group, adding that the social rules of when and how it is appropriate to use the technology are still being formed. Mobile phone etiquette also differs according to varying regions of the world.

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