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Google has taken the unusual step of using realworld advertising to promote its Chrome web browser in Europe ahead of a regulatory change that will make it easier for consumers to switch Web browsers. In a departure from its usual dependence on viral and word-of-mouth marketing, Google is running a billboard and newspaper ad campaign for its Chrome browser in the streets and underground train stations of London, Paris and Amsterdam. The campaign comes as the European Union is gearing up to implement its so called browser ballot, which will allow users to actively select the program they will use to surf the Internet when they use their computer for the first time.

It is also a sign of Google’s increasing willingness to engage with traditional media - in this case ad agency Omnicom, which is managing the campaign - many of whom are upset at what they see as Google’s profiting at their expense. Chief Executive Eric Schmidt has said recently Google wants to help publishers survive the transition online. “Two years ago, I think there was a Google way. You either took it or left it,” says Chris Hayward, head of UK trading at media buyer Zenith Optimedia. “My personal opinion is that now they are becoming much more commercially sensitive.”

The browser ballot was proposed by Microsoft as part of a settlement of a European Union antitrust dispute that was initiated by browser maker Opera and entered by Google as an interested third party. “Consumers think that the “e” you see on your desktop is synonymous with the Internet. That is a position that is very good for Microsoft and difficult for Google,” said analyst Ross Sandler of RBC, referring to Microsoft’s Internet Explorer icon. By pushing its Chrome browser, Google is trying to change consumer perceptions, and mount a real challenge to Microsoft’s dominance of the desktop computer.

“We think browsers are really important, in fact perhaps the most important part of your computer,” said a Google spokesman. “Our recent marketing campaign is a part of this overall investment in browsers, through which we hope to help make the Web faster, more useful and more secure.” In Paris, one billboard lists what a person does with Chrome as he impulsively decides to book a trip to the soccer World Cup: watching videos on YouTube, chatting with friends, looking for plane tickets to Johannesburg, then tweeting his decision. “Twenty-one tabbed windows open, zero bugs, one web browser,” the ad reads.

But despite Chrome’s superior performance in many aspects such as speed of loading pages, it failed to gain meaningful market share since coming out just over a year ago. According to NetMarketShare statistics published on Monday, Chrome had just 5.2 per cent of the global browser market in January, behind Microsoft’s Internet Explorer at 62.2 per cent and open-source Mozilla Firefox, which had 24.4 per cent. Under the measure to take effect in mid-March, European users of Microsoft Windows, which runs nine out of ten of the world’s PCs, will be given an explicit choice of 12 browsers.

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Asserting that improved Indo-Pak relationship is key to success of the US war against terror in the Af-Pak region, top American military commander Admiral Mike Mullen has said the Obama administration should encourage back channel talks between the two countries on Kashmir, India. “As part of our long-term regional approach, we should welcome all steps these important nations (India and Pakistan) take to regenerate their “back channel” process on Kashmir,” Admiral Mullen, chairman of the US Joint Chiefs of Staff, said in a prepared testimony before the powerful Senate Armed Services Committee.

Admiral Mullen, who made a joint appearance with defence secretary Robert Gates on Tuesday, told senators that the border area between Pakistan and Afghanistan is the epicenter of global terrorism. “This is where al-Qaeda plans terrorist attacks on the US and our partners - and from where the Taliban leadership targets coalition troops in Afghanistan,” he said. The ongoing military operations against extremists in these area are critical to preventing Al Qaeda and other groups from gaining ground , Admiral Mullen noted.

“In Pakistan, the extremist threat, a fractious political system, economic weakness and long-standing tensions with India continue to threaten stability,” Mullen said, adding the Obama Administration is working to rebuild its relationship with Pakistan and trust lost between the two countries. Pakistan’s conviction that militant groups are strategically useful to counter India are not only hampering the fight against terrorism but also helping Al Qaeda sustain its safe haven, a US intelligence community said. “Islamabad’s strategic approach risks helping Al Qaeda sustain its safe haven because some groups supported by Pakistan provide assistance to Al Qaeda,” Director of National Intelligence Dennis Blair said.

Islamabad’s conviction that militant groups are an important part of its strategic arsenal to counter India’s military and economic advantages will continue to limit Pakistan’s incentive to pursue an across-the board effort against extremism,” he said. Thus “despite robust military operations against extremists that challenge Pakistani authority, Afghan Taliban, Al Qaeda, and militant groups continue to use Pakistan as a safehaven for training and planning attacks against the US and our allies in Afghanistan, India, and Europe,” Blair said. Meanwhile, three US soldiers were among nine people killed on Wednesday when a Taliban suicide bomber targeted a security forces’ convoy in the restive northwestern Dir area, the first such attack that has left American troops dead in Pakistan.

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Hello friends. How many of you love to play games? Well, obviously everybody loves to play games, isn’t it? However,  there are certain games that are played by most of the people, irrespective of age and gender. So which game am I talking about? Today, I am happy to let you all know about the game Golf, which has been popular from several years. In fact, golf has its own history and there are several Golf Clubs across the world however, today let us discuss the benefits and advantages of playing golf. So are you ready? Then, let us start!

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China suspended military exchanges with the US and threatened sanctions against American defence companies on Saturday, just hours after Washington announced $6.4 billion in planned arms sales to Taiwan. The development has further strained the complex relations between the two powers, which are increasingly linked by security and economic issues. China’s Defence Ministry said the sales to self-governing Taiwan, which the mainland claims as its own, cause “severe harm” to overall US-China cooperation, the state-run Xinhua news agency reported. The Foreign Ministry threatened sanctions against US companies involved in the arms sales.

A spokeswoman for the US Embassy, Susan Stevenson, had no comment on China’s actions on Saturday. Taiwan is the most sensitive topic in US-China relations, and the sales announced on Friday could complicate cooperation between the two sides on issues ranging from Iran’s nuclear program to the loosening of internet controls, including a Google-China standoff over censorship. China’s Vice Foreign Minister He Yafei warned US Ambassador Jon Huntsman that the sales of Black Hawk helicopters, Patriot Advanced Capability-3 missiles and other weapons to Taiwan would “cause consequences that both sides are unwilling to see,” a ministry statement said.

The US is Taiwan’s most important ally and largest arms supplier, and it is bound by law to ensure the island is able to respond to Chinese threats. China responds angrily to any proposed arms sale, however, and it also cut off military ties with the US in 2008 after the former Bush administration announced a multi-billion-dollar arms sale to Taiwan. Washington has tried to use military visits to build trust with Beijing and learn more about the arms of its massive military buildup.

Overall ties have been tense as President Barack Obama plans to meet with the Dalai Lama, the exiled spiritual leader of Tibet, this year. It is not known whether the Taiwan arms sale will affect President Hu Jintao’s expected visit to the US this year. Experts on China warned Beijing could take further steps to punish the US to show its new found power and confidence in world affairs. The latest suspension of military ties should affect planned visits to China by US Secretary of Defence Robert Gates and Admiral Michael Mullen, chairman of the US Joint Chiefs of Staff. A visit to the US by the Chinese military’s chief of the general staff, Gen.Chen Bingde, could also be called off.

The US Congress has 30 days to comment on the newest arms sales before the plan goes forward. Lawmakers traditionally have supported such sales. Though Taiwan’s ties with China have warmed considerably since Taiwanese President Ma Ying-jeou took office 20 months ago, Beijing has threatened to invade if the island ever formalizes its de facto independence. China has more than 1,000 ballistic missiles aimed at Taiwan.

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Osama bin Laden, the leader of al Qaeda, blamed the United States and developed countries for not halting climate change and said that the global economy should immediately abandon its reliance on the American dollar, according to an audio-tape released by the broadcaster Al Jazeera. “Talk about climate change is not an ideological luxury but a reality.” bin Laden was quoted as saying in a report on Al Jazeera’s English-language website. “All of the industrialized countries, especially the big ones, bear responsibility for the global warming crisis.”

The authenticity of the tape could not be immediately confirmed, and Al Jazeera, which is based in Qatar, did not say how it obtained the message. But if substantiated, it would be bin Laden’s second public message within a week. On Sunday, Al Jazeera broadcast a one-minute tape in which bin Laden hailed the December 25 attempt to bring down a plane bound for Detroit and warned of more attacks against the United States. Bin Laden, who is believed to be hiding in Pakistan near the Afghanistan border and has issued several other taped anti-West invectives, had not put one out in four months before the one about the attempted airline bombing.

In the message broadcast, bin Laden veered away from his traditional vows to inflict death and destruction on the US, and instead discussed climate change, globalization and monetary policy in a message that he said was directed to “the whole world.” He called for a worldwide boycott of American goods and the dollar. He faulted the United States for failing to sign the Kyoto Protocol, which sought to curb global warming by restricting greenhouse gas emissions. And he offered a word of praise for Noam Chomsky, the American linguist and liberal political activist.

“Noam Chomsky was correct when he compared the US policies to those of the Mafia,” Al Jazeera quoted bin Laden as saying. “They are the true terrorists, and therefore we should refrain from dealing in the US dollar and should try to get rid of this currency as early as possible.” Bank and government officials in China, Russia and elsewhere have previously floated the idea of abandoning the dollar as the world’s reserve currency, replacing it with a basket of other currencies and commodities like gold. But bin Laden’s aim in turning away from the dollar appears to be to inflict harm on the American economy. “I am certain such actions will grave repercussions and huge impact,” he was quoted as saying.

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Hello friends. How many of you love to play games online? Well obviously everybody loves to play games online, don’t they? Today, I am happy to discuss today with all my blog readers about online games, which have become extremely popular in today’s world. Let us also discuss about the latest online games, websites where you can play them, advantages of playing online games, disadvantages of downloading a game and much more. So are you ready to go deep in to the world of online games?

I still remember that a couple of moths ago, I had liked a particular racing game online and wanted to play it again however, the website provided limited access for users who wanted to play online. And to download that game, I had to pay a registration fee too! Well, paying for downloads is something that I do not like when you have so much for free! So what did I do? What was the best possible solution? All I did was, I logged on to a different website, which provided absolutely free games for all the game enthusiasts, to play online!

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Lewis Hamilton has countered suggestions he did not want Jenson Button as his McLaren team mate by saying he proposed the Formula One champion in the first place. “Something you will not know is that I actually called (McLaren team principal) Martin (Whitmarsh) and said “What about Jenson?”, which was before thay had negotiations,” the 2008 champion told reporters after the launch of the new MP4-25 car. “I was calling them and asking them, “What is going on? I keep reading all these different stories about different drivers. What is happening?”

Button won the title with Brawn GP, now Mercedes, at the Brazilian Grand Prix in October and will have the number one on his car for the first time in his motor racing career. He was announced as a McLaren driver on November 18, five days after visiting the team’s factory for the first time and a month after winning the title in Sao Paulo. Button said he started quizzing Hamilton about the team at the Brazilian Grand Prix. “We spoke a little bit in the Abu Dhabi (the November 1 seasonender) and Brazil but not about me coming here,” said Button when asked whether he had discussed a possible move with Hamilton.

“I asked questions about McLaren, he did not know why I was asking the questions. I was just interested, just being nosey really. You are always going to ask people what experiences are like in other teams. I did not think for one second before Brazil that I would be changing teams,” added Button. “I did not think the option was there, to start with, and just never thought about it. But obviously your mindset changes when you achieve something you have worked so hard for and you look for new challenges.”

Whitmarsh added: “As we evaluated the driver market, which we did over a number of weeks, Lewis was consistently positive about Jenson. “As I think was clear today, they have a high regard for each other and are already getting on well.” Hamilton has been backed by McLaren for more than a decade and some have queried the wisdom of Button stepping in to the “Lions’ Den” when he might have remained Top Dog at Mercedes. Others, such as ex-Ferrari driver Eddie Irvine, have suggested Button will be well beaten on the track by Hamilton, who has never been defeated by a team-mate over the season.

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Seven-time world champion Michael Schumacher said on Wednesday he plans to race with Mercedes GP until past his three-year contract which expires in 2012. The 41-year old signed a contract to race for the German Formula One team last December, but with an eighth world title now in his sights, Schumacher says he has no intention of limiting his racing. “The great thing about Mercedes is that they have given me the possibility to attempt further success, but that does not have to be it after the three years,” Schumacher told Bild, the German daily newspaper.

“The current contract was not my idea, as it came from the team and I see it as a mark of confidence in me.” Schumacher admitted it was the influence of Mercedes Team Principal Ross Brawn which finally persuaded him to join the German team. “Ross called me and we were immediately united, I was not really interested in making money, but more about having fun again,” said Schumacher, who had Brawn in his pits for each of his seven world title victories. “I just wanted to sit in a Formula Once car again.

Schumacher said Brawn had tried to tempt him back several times since his retirement from racing in 2006 after the pair worked together at first Benetton and then later at Ferrari. “He (Brawn) asked me two years ago to get involved and again a year ago, but I was not ready to return,” said Schumacher. Alongside his Mercedes team-mate Nico Roseberg, Schumacher says he does not expect immediate success, but a eight title is in his sights. “I won’t just be driving behind him (Roseberg), that is for sure,” grinned Schumacher. Having won five of his world titles with Ferrari, Schumacher said he will have no divided loyalties to his old team when the Formula One season begins at Bahrain on March 14th this year. “A part of my heart will always remains red,” said Schumacher. “I cannot forget Ferrari overnight and I do not plan it to be like this.”

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