Microsoft will launch low-cost Windows tablets in the coming months, specifically made for consumers in India. The tablets, which could sell for as low as Rs.10,000 (about $200) will help Microsoft achieve price parity with Android devices in the market. The tablets will likely be made by Microsoft’s traditional computer partners like HP and Dell, as well as by local Indian firms like Karbonn and Lava.
In India, the market is dominated by devices running on Google’s Android, mostly because these tablets are cheap, affordable and easy to find. In developed countries like the US, Microsoft competes with Android tablets with Surface devices, which the company believes are too expensive for markets like India.
“We are reducing our required hardware specifications for Windows to bare minimum that is needed for good experience. We ant to be price competitive with Android. We want to get the bill of material for Windows tablets down,” Amrish Goyal, director of Windows business group, told to a private leading newspaper.